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For you girls! – Soviet Girl Manual

Diagrams and fashion spreads from a book called For you! Girls! published in the Soviet Union in 1965. I found it in a profoundly random box of discarded books and cassettes in the “free trade” corner of a U-Haul self storage warehouse in Philadelphia. It was published by something like the Committee for the Literature for Popular Sciences & Medicine (My Ukrainian provides an imperfect guide to the Russian) It’s a comprehensive guide to the Soviet Girl, with a strange mix of propaganda, health and fitness tips, fashion spreads, and aspirational portraits of female astronauts, seamstresses, soldiers, and miners. Odd, fascinating, unsettling in the soullessness of the sloganeering and the gap between the lightheaded lifestyle spreads and the grey reality of Soviet life… but as often is with this stuff, aesthetically compelling – a mix of constructivist graphics, great type, and high key black and white photography. Via Dan Shepelavy

You can buy it online here!

 

 

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